London plays host to the Serious Games Showcase this week on the eve of the Game Developers Conference Europe and Games Market Europe - two trade shows expected to draw hundreds of developers from across Europe to London the week of August 29th. 

“The number of non-entertainment games under development is rapidly increasing. As a result, an entirely new market has emerged: serious games. “

“The Serious Games Initiative was founded at the Woodrow Wilson Center for International Scholars in Washington, D.C.

The goal of the initiative is to help usher in a new series of policy education, exploration, and management tools utilizing state of the art computer game designs, technologies, and development skills.

As part of that goal the Serious Games Initiative also plays a greater role in helping to organize and accelerate the adoption of computer games for a variety of challenges facing the world today.“

Cost: FREE event but booking essential!

If you aren't in the neighborhood of London this week, the next big event is the Serious Games Summit in Washington, D.C. for Halloween.  Trick? or Treat?